Thoughtful brand design for all-in founders

Mountainborn is an independent gear brand rooted in the belief that form follows function. Based in Nagano, Japan, the brand focuses on purposeful carry goods designed for alpine hiking, technical exploration, and everyday movement.

Our work with Mountainborn focused on crafting a new visual identity that clearly reflected its function-first philosophy and commitment to performance-led design. Steering away from the stark, sterile minimalism common in modern outdoor retail, the identity uses deliberate restraint and organic geometry to communicate reliability, endurance, and quiet confidence across physical packs and digital platforms.

Kura harnesses centuries-old koji fermentation rituals from Kyoto alongside modern dermatological bio-actives. The founders required a visual identity that felt reverent of heritage while avoiding the cliché tropes of wellness packaging.

Slogo built a bespoke typographic system pairing custom high-contrast Latin serif letterforms with subtle geometric glyphs inspired by cedar fermentation vats. The resulting amber glass bottle packaging and unboxing ritual created an unmistakable, tactile presence on boutique shelves worldwide.

Altair is developing autonomous electric vertical takeoff aircraft for zero-carbon regional passenger transit. In an industry dominated by defense contractors and noisy tech branding, Altair required an identity that communicated certified safety, aerospace precision, and civic trust.

We engineered an identity constructed on clean mathematical curves inspired by laminar airflow foils. The system translates effortlessly from carbon-fiber tail livery down to sub-pixel cockpit telemetry screens, cementing Altair’s status with European aviation regulators and city partners.